Introduction to E-commerce Virtual Transit Support - How to Improve your Business Customer Service

When it comes to running any successful ecommerce store, many people view marketing and customer service as two separate entities. The truth is, marketing and customer service have a harmonious relationship, in which both disciplines work together to drive the growth and success of your business. In fact, your most important marketing tool is customer service, as it touches your customers directly. If you want to master a successful marketing strategy for your ecommerce store that nurtures leads and obtains conversions, you’ll need to master customer service first.

 86% of customers will pay up to 25% more when they have a good experience with customer service. When customers spend more money, their average order value (AOV) increases. Customer service and profitability are directly related in this way, which is why outstanding customer service is crucial to ecommerce success.